The Treasury Update Podcast by Strategic Treasurer

Episode 149

Research & Data Quality

Managing Partner Craig Jeffery of Strategic Treasurer is interviewed on the importance of research and data quality. He explores leading practices and debunks misinformation around surveying tools and methodologies. Specific topics covered include longitudinal data, the depth of market research, significant sample sizes, accuracy, integrity and the problem of bot attacks. Listen in to know how to recognize quality data and detect misinformation in today’s treasury environment.


Meredith Zonsius, Strategic Treasurer

Meredith Zonsius


Craig Jeffery, Strategic Treasurer

Craig - Headshot

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