Episode 17

What Makes Our Market Research Tick?

Over the past decade, Strategic Treasurer has worked diligently to develop an industry-wide treasury market research program, and today, nearly a dozen surveys are offered annually across topics including fraud, B2B payments, compliance, risk management, and technology. But what goes on behind the scenes? What is the ultimate goal of this research, and, most importantly – how is it being leveraged to drive greater understanding and awareness within the industry?

On this episode of the podcast, Strategic Treasurer’s Craig Jeffery and Isaac Zaubi discuss how these industry surveys are being used to drive market research forward and how interested practitioners can get involved.

Episode Speakers:

Craig Jeffery, Strategic Treasurer
Isaac Zaubi, Strategic Treasurer